AT&T reportedly in talks to buy AppNexus

Posted Posted in Mobile Ecosystem

Just a week after its $85bn Time Warner takeover was rubber-stamped, US telco AT&T is reportedly in talks to purchase adtech outfit AppNexus, in a move that would better enable it to take on the likes of Facebook and Google. Such a move would equip the telecoms giant with a firm hand in the online advertising space and […]

US telcos agree to curb location sharing amid rising concerns over online privacy

Posted Posted in Mobile Ecosystem, Privacy

Amid heightened public scrutiny over online privacy, US telcos Verizon Wireless, AT&T, Sprint, and T-Mobile have pledged to stop sharing subscribers’ location data with anonymous data brokers. The policy turnaround from all four of the US’ largest wireless network providers came on the back of inquiries from Oregon Senator Ron Wyden who has been probing […]

National Public Media: Voice Activation Is The Future Of Podcasting

Posted Posted in Internet Economics, Privacy

During her keynote address “Podcasting: Building Consumer Connections and Revenue for Publishers” for MediaPost’s Publishing Insider Summit, Gina Garrubbo, president and CEO of National Public Media (NPM), delivered some interesting numbers: 65% of consumers with smart speakers never want to go back to life without one — despite privacy concerns and 42% consider the devices […]

Facebook faces fresh data sharing claims

Posted Posted in Internet Economics, Mobile Ecosystem, Privacy

Facebook’s relationship with partner companies came under further scrutiny, after it was found it offered deeper access to user records in a series of customised data sharing deals. The Wall Street Journal (WSJ) reported Facebook struck agreements, known internally as whitelists, with a small group of companies allowing access to users’ data including connections, phone […]

‘The Google Data Protection Regulation’: GDPR is strafing ad sellers

Posted Posted in Internet Economics

The General Data Protection Regulation’s enforcement got off to a shaky start, marked by programmatic ad demand volumes plummeting in Europe. While some publishers have recovered programmatic ad revenue drops relatively quickly, others have seen display ad revenues fall further in the past week. Independent ad exchanges aren’t out of the woods, either. A core […]

Facebook Gave Device Makers Deep Access to Data on Users and Friends

Posted Posted in Internet Economics, Privacy

As Facebook sought to become the world’s dominant social media service, it struck agreements allowing phone and other device makers access to vast amounts of its users’ personal information. Facebook has reached data-sharing partnerships with at least 60 device makers — including Apple, Amazon, BlackBerry, Microsoft and Samsung — over the last decade, starting before […]