Microsoft, Google, Facebook, Twitter Announce “Data Transfer Project”

Posted Posted in Internet Economics

Facebook, Google, Microsoft, and Twitter have announced on Friday, July 20, the Data Transfer Project (DTP), an initiative to create an open-source, service-to-service data portability platform so that users of their sites and others can easily migrate data from one platform to another. After open-sourcing the code, the four tech giants hope that other platforms […]

Google unveils Measurement Partners scheme as part of its adtech overhaul

Posted Posted in Internet Economics

As part of its flagship product conference Google Marketing Platform overhaul, the online advertising behemoth has unveiled Google Measurement Partners, a roster of third-party measurement partners brands can use to verify the performance of their media spend. The Google Measurement Partners program consists of a roster of 23 companies, including ComScore, Nielsen, Oracle Data Cloud […]

California Passes Sweeping Law to Protect Online Privacy

Posted Posted in Internet Economics, Privacy

SAN FRANCISCO — California has passed a digital privacy law granting consumers more control over and insight into the spread of their personal information online, creating one of the most significant regulations overseeing the data-collection practices of technology companies in the United States. The bill raced through the State Legislature without opposition on Thursday and […]

Marketers and Tech Companies Confront California’s Version of GDPR

Posted Posted in Internet Economics, Privacy

Call it “GDPR Lite.” California Gov. Jerry Brown signed the Consumer Privacy Act on Thursday, giving residents of the state significantly more control over how their data is collected, used and handled. Although the law will not go into effect until January 2020, it will without question have massive implications for every brand, agency and […]