71% of consumers worry about brands’ handling of personal data, study finds

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Dive Brief:

  • Seventy-one percent of U.S. consumers worry about how brands collect and use their personal data and 34% don’t trust tech companies with their digital privacy, according to a new survey by ExpressVPN made available to Marketing Dive. Amazon was the most-trusted technology company at 30%, followed by Google (27%), Apple (22%), Microsoft (22%) and Facebook (19%). The least trusted were Uber (5%), Snapchat (6%) and Twitter (8%).

Full article published on MarketingDive and available here.