Internet EconomicsPrivacy

Assessing GDPR’s Impact on Its One-Month Anniversary

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Marketers are paying more attention to data strategy

One month ago today, the General Data Protection Regulation (GDPR) went live. It’s still early days, so it’s difficult to accurately gauge how the new law might alter digital advertising. Regardless of what effect the GDPR might have, it has already gotten marketing tech companies to take notice and pivot their business models.

Full article published on eMarketer and available here.