Mobile Ecosystem

AT&T reportedly in talks to buy AppNexus

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Just a week after its $85bn Time Warner takeover was rubber-stamped, US telco AT&T is reportedly in talks to purchase adtech outfit AppNexus, in a move that would better enable it to take on the likes of Facebook and Google.

Such a move would equip the telecoms giant with a firm hand in the online advertising space and represent a significant milestone in a period of aggressive expansion for AT&T.

Full article published on The Drum and available here.