Americans’ complicated feelings about social media in an era of privacy concerns

Posted Posted in Privacy

Amid public concerns over Cambridge Analytica’s use of Facebook data and a subsequent movement to encourage users to abandon Facebook, there is a renewed focus on how social media companies collect personal information and make it available to marketers. Pew Research Center has studied the spread and impact of social media since 2005, when just 5% of American adults used […]

Notoriously secretive Snapchat is giving users more control over their data ahead of GDPR

Posted Posted in Internet Economics, Privacy

As enigmatic as it is ephemeral, Snapchat has admittedly been more open about its operations and data since its IPO last year. However, now as it makes the final push towards General Data Protection Regulation (GDPR) compliance it’s being more explicit about its privacy policies and giving users greater control over the information they share with advertisers. […]

71% of consumers worry about brands’ handling of personal data, study finds

Posted Posted in Privacy

Dive Brief: Seventy-one percent of U.S. consumers worry about how brands collect and use their personal data and 34% don’t trust tech companies with their digital privacy, according to a new survey by ExpressVPN made available to Marketing Dive. Amazon was the most-trusted technology company at 30%, followed by Google (27%), Apple (22%), Microsoft (22%) […]

Our Phones, Our Computers, Ourselves: What Our Devices Know About Us

Posted Posted in Mobile Ecosystem, Privacy

Consumers live multi-device lifestyles, and decide many times a day which device to use for specific digital tasks. Understanding this “allocation” of activities provides insights into consumers, and guides strategies for connecting with them more effectively. Obviously smartphones use has been growing for many years, but there is still more room for expansion.  Statcounter reports […]

‘Privacy is a human right’, says Microsoft boss in warning to tech giants

Posted Posted in Privacy

Microsoft’s chief executive Satya Nadella has issued a vocal defence of people’s privacy, a move that distances the company from the recent data scandals to hit other technology companies such as Facebook. “Privacy is a human right,” Mr Nadella told an audience at the company’s annual conference in Seattle. Full article published on The Telegraph and […]

WhatsApp sharing user data with Facebook would be illegal, rules ICO

Posted Posted in Mobile Ecosystem, Privacy

The UK’s data protection watchdog has concluded that WhatsApp’s sharing of user data with its parent company Facebook would have been illegal. The messaging app was forced to pause sharing of personal data with Facebook in November 2016, after the Information Commissioner’s Office said it had cause for concern. The ICO opened a full investigation […]