Amid public concerns over Cambridge Analytica’s use of Facebook data and a subsequent movement to encourage users to abandon Facebook, there is a renewed focus on how social media companies collect personal information and make it available to marketers. Pew Research Center has studied the spread and impact of social media since 2005, when just 5% of American adults used […]
As enigmatic as it is ephemeral, Snapchat has admittedly been more open about its operations and data since its IPO last year. However, now as it makes the final push towards General Data Protection Regulation (GDPR) compliance it’s being more explicit about its privacy policies and giving users greater control over the information they share with advertisers. […]
Dive Brief: Seventy-one percent of U.S. consumers worry about how brands collect and use their personal data and 34% don’t trust tech companies with their digital privacy, according to a new survey by ExpressVPN made available to Marketing Dive. Amazon was the most-trusted technology company at 30%, followed by Google (27%), Apple (22%), Microsoft (22%) […]
Consumers live multi-device lifestyles, and decide many times a day which device to use for specific digital tasks. Understanding this “allocation” of activities provides insights into consumers, and guides strategies for connecting with them more effectively. Obviously smartphones use has been growing for many years, but there is still more room for expansion. Statcounter reports […]
Microsoft’s chief executive Satya Nadella has issued a vocal defence of people’s privacy, a move that distances the company from the recent data scandals to hit other technology companies such as Facebook. “Privacy is a human right,” Mr Nadella told an audience at the company’s annual conference in Seattle. Full article published on The Telegraph and […]
Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing May 25. The letter, sent to Google CEO Sundar Pichai on April 30 from four trade associations […]
An Introduction to the Right to Monetize (RTM) by Isabella de Michelis di Slonghello – CEO ErnieApp and Luca Bolognini – Chair, Istituto Italiano per la Privacy e la Valorizzazione dei Dati Without Internet users, consuming on line services and applications, the digital economy would not exist. Its expansion and diversification would not flourish. Each […]
Congresswoman Kathy Castor, U.S. Representative for Florida’s 14th congressional district, asks Mark Zuckerberg whether Facebook is collecting personal information on users even when they logoff the platform and browse on a website that contains Facebook share button.