PRESS RELEASE | ErnieApp | Dublin [19 Nov 2018]. ErnieApp CEO Isabella De Michelis invited to speak at IAPP Europe Data Protection Congress in Brussels on 28 November 2018. She will participate to the “Pay to Pry – Will a Price Tag Disincentivise Excessive Data Use?” session moderated by Sophie in ‘t Veld, MEP, Chair, European Parliament’s Privacy Platform.
We are all little cash cows. Our personal data is worth a lot of money for organisations harvesting and selling it—for example, to advertising companies. We are told that the services provided by social networks and search engines are free, but they are not. We pay by giving our personal data. Is monetising personal data the solution for excessive data use? Will taxation on the basis of data use influence the behaviour of companies, just as taxation is used to reduce consumption or pollution? ‘Pay to pry’, in analogy to ‘the polluter pays’? Will users make different choices if they get a certain monetary value for giving their data? This Privacy Platform, held at the IAPP Europe Data Protection Congress 2018, explores the possibility of monetising data as a solution for the current data use practices by companies.
What you will take away:
- Explore the possibility of monetising data as a solution for current data use practices by companies
- Discuss monetising personal data as a solution for excessive data use
More information on the event are available here: https://iapp.org/conference/iapp-europe-data-protection-congress/ .