Facial recognition: It’s time for action

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It’s time big tech companies start being vocal on trends they don’t support. We praise Microsoft for having started joining a camp made still of too few companies.

We share in particular their views around these two principles: “Ensuring notice” whereby “The law should require that entities that use facial recognition to identify consumers place conspicuous notice that clearly conveys that these services are being used” and even more this one “Clarifying consent”.

The law should specify that consumers consent to the use of facial recognition services when they enter premises or proceed to use online services that have this type of clear notice.

Read the article published on blog.microsoft and available here.