CEO Sundar Pichai tried to quell investor fears over how Google’s advertising business will be affected by Europe’s upcoming privacy legislation during the company’s Q1 earnings call.
The gist of his comments: Google is hyper-prepared and it will have little effect on its cash-cow search advertising business.
The General Data Protection Regulation, which is known as GDPR and is meant to give consumers more control of their data, will go into effect on May 25. Any company that breaches the new rules will be fined up to 4 percent of its annual global revenue.
Full article published on CNBC and available here.