Internet EconomicsPrivacy

Marketers and Tech Companies Confront California’s Version of GDPR

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Call it “GDPR Lite.”

California Gov. Jerry Brown signed the Consumer Privacy Act on Thursday, giving residents of the state significantly more control over how their data is collected, used and handled.

Although the law will not go into effect until January 2020, it will without question have massive implications for every brand, agency and tech company both here and abroad.

Full article published on AdAge and available here.