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National Public Media: Voice Activation Is The Future Of Podcasting

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During her keynote address “Podcasting: Building Consumer Connections and Revenue for Publishers” for MediaPost’s Publishing Insider Summit, Gina Garrubbo, president and CEO of National Public Media (NPM), delivered some interesting numbers: 65% of consumers with smart speakers never want to go back to life without one — despite privacy concerns and 42% consider the devices essential to their lives.

Podcasts have become a ubiquitous, if not essential, way for publishers to expand their brand and revenue streams. Just this week Fast Company and The New York Times announced new podcast series. The New York Times “Daily” podcast is a perennial favorite. Indeed, NPR has long been the standard for the podcast model.

Full article published on MediaPost and available here.