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Newsletter – May 2020

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USERS
ALWAYS FIRST!
We wish to thank all of you who started using ErnieApp, everyday! You are indeed many and growing every day. Stay tuned as we are about to release the support for new privacy settings. We will amaze you!
THE OPENNESS INDEX!
IT’S A PERSONALIZED
TRANSPARENCY METRIC
Many of you wrote us asking for more details on the function of the “Openness Index”, the meter that you find in the Dashboard and that, as soon as you have added an account of an Internet service, starts to move. As you may have noticed, the needle moves from left to right giving you the progression from Low to Medium and then High. It’s an “indicator” of generosity towards Internet companies. The higher the value in the dashboard, the more data that Google and Facebook and other services can take from you, thanks to your consent and monetize. It was designed to provide you with the “barometer” of “your privacy” in real time. Keep an eye on it, a bit like when you check the weather or your Instagram account.
UN-SUPPORTED SERVICE WHAT’S THAT AND WHY WE ASK YOU TO VOTE
All companies that operate an internet service are subject to privacy rules. But few commit themselves to doing it transparently. The difference lies in the availability and ease offered to the user to change the privacy settings on the applications as often as he wishes. In reality, many companies such as WhatsApp, do not expose privacy consents, at all. So, it is not so much a question of whether it is easy or difficult to manage them. They are not quite available. We would like you to know which these companies are. That’s why we point them out to you and explain that it is important to “vote” to express your dissent. This type of company does not like that the rules of the game get changed by other than them. We are straightforward and say “if you want our consents, you must give us the opportunity to manage them and to if you wish them confirmed, we would like to be compensated”. Very simple!
NEW IN THE APP
PARTNERS? WHY THAT?
The current version of the app is free. We aim to keep it such as long as possible. We have found a system that we believe could work, and we would need your feedback to validate it. If you click on More in the main menu and then click on Partner, you will be able to choose your preferences and those preferences will show us the way to go. So: in our opinion, the “remote control of privacy” is a universal service. Nobody should be excluded. Since managing the platform and increasing the supported services trigger high costs and often those costs are not sustainable for a start-up, unless we link the service to advertising (which we would like to avoid doing), we suggest that the workaround solution is to have the service subscription cost be borne by a third party, a bit like a “gift”. This model is called third party “sponsored”. In practice, we suggest companies to sponsor the subscription within the commercial relationship they have with you. What companies are we talking about? For example, your broadband provider, your bank or credit card. Or others. Let’s say you like this idea. Well. Now you wonder why the telecom or the bank would agree to pay the cost of the ErnieApp subscription instead? No mystery. The answer is simple. For a question of commercial strategy. These companies already provide you with services and if you like their services, continue to be their customers. If they disappoint you, you abandon them, because you as a consumer can always choose your supplier. And it’s so beautiful. In fact, even with ErnieApp you can always choose. Enjoy the app’s free service or sign up for a subscription by finding a sponsor. For example, both banks and telcos need to retain you as customer. Offering you to pay your subscription would be an innovative way to reward you, as a loyal customer. We are working with some Partners in this sense and we hope to announce who they are very soon. But give us your opinion! In addition to banks and telcos there are other options. By answering, you will show us the way. For now, everything remains free, rest assured!

ERNIEAPP IN THE NEWS

ERNIEAPP: BRAVE AND INNOVATIVE STARTUP!
INTERNET: COME PROTEGGERE I DATI PERSONALI O MONETIZZARLI
DATAROOM-CORRIERE DELLA SERA
RIPRENDIAMOCI I NOSTRI DATI
SPECIALE TG1
TUTTI SPIATI?
PRESA DIRETTA- RAI 3
Mind up! Play the ErnieApp game to increase your knowledge about how companies monetize your data, most often without your consent. The more you play, the more you know, the more your accrue tokens and the highest the chances to win the monthly prize. Share ErnieApp with friends.
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