We are seeing industry consolidation also in the niche market of ad-block mitigation solution. This can mean only one thing. Ad-block is and remains a big problem which is continuing affecting the industry as a whole but digital publishers and advertisers in particular.
“Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s highest-yielding adblock revenue recovery solution from Blockthrough, combined with the ubiquitous PageFair analytics platform, plus market insights derived from data spanning a combined 10+ years of experience helping publishers tackle adblocking.”
Read full article on PageFair and available here.