ErnieApp – Privacy Knowledge Manager

What is the Value of Consumer Data in Today’s Digital Economy?

User’s generated data are the source of a growing amount of wealth that appears to be more and more unequally distributed and monopolized by few Big Tech multinationals. The third episode of the Podcast series “From industrial to digital citizenship” explores how the value-added produced by digital users could be measured in view of enforcing a digital citizens’, fairness-based, ‘ right to monetize, calculated on such value. Federico Tomasello will interview Isabella De Michelis, the CEO and founder of Ernieapp who has coined the notion of “Right to Monetize” and launched the Privacy Knowledge Manager app, a mobile technology which user can use to start measuring their digital value and control it.

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