ErnieApp explained to the retail banks as a digital marketing tool of the future.

Posted Posted in Economics, Highlights, Internet Economics

“Il tema più caldo nel rapporto tra marketing e algoritmi è però quello della profilazione. Dalla fine del 2023 Google eliminerà i cookie di terza parte da Chrome, il sistema che consente ai siti di offrire agli utenti esperienze sartoriali, memorizzando le informazioni su di loro. Un annuncio che ha scosso il mondo dei pubblicitari, […]

Stoncature

What is the Value of Consumer Data in Today’s Digital Economy?

Posted Posted in Economics, Highlights, Internet Economics

User’s generated data are the source of a growing amount of wealth that appears to be more and more unequally distributed and monopolized by few Big Tech multinationals. The third episode of the Podcast series “From industrial to digital citizenship” explores how the value-added produced by digital users could be measured in view of enforcing […]

Amazon reveals how many Alexa devices have been sold: 100 million

Posted Posted in Economics, Internet Economics

Jan 7, 2019 | With Amazon revealing how many Alexa devices have been sold (100 million) by Dec 31 2018, it shows how the competition race between Amazon and Google is heating up around voice-enabled assistant devices. Indeed consumers are showing appetite for these news elegant and stylish “smart” devices but are they conscious of the […]