GDPR Will Pick Up Momentum in 2019

Posted Posted in Highlights, Privacy

Jan 7 2019 | We at ErnieApp we call on digital companies to become fully open and transparent toward consumers privacy as we see it as a new powerful conversational marketing proposition. Consumers will reward those companies (with contextual data) if companies do not hide or artificially make complex how privacy is implemented on their […]

Facial recognition: It’s time for action

Posted Posted in Highlights

It’s time big tech companies start being vocal on trends they don’t support. We praise Microsoft for having started joining a camp made still of too few companies. We share in particular their views around these two principles: “Ensuring notice” whereby “The law should require that entities that use facial recognition to identify consumers place […]

Tech giants in the digital age

Posted Posted in Highlights

Tommaso Valletti, European Commission, DG Competition Chief Economist speaking about tech giants and dominance at CRA Conference on Dec 5, 2018. In his presentation, the Chief Economist emphasized how privacy policy can entrench dominance and also what possible remedies can be devised. We encourage you to look at his slide n.12 (available at where he points […]

PageFair and Blockthrough joined forces

Posted Posted in Highlights

We are seeing industry consolidation also in the niche market of ad-block mitigation solution. This can mean only one thing. Ad-block is and remains a big problem which is continuing affecting the industry as a whole but digital publishers and advertisers in particular. “Blockthrough has acquired PageFair. Together, the combined company is the clear leader […]

ErnieApp CEO Invited to speak @ IAPP Europe Data Protection Congress 2018

Posted Posted in Highlights

PRESS RELEASE | ErnieApp | Dublin [19 Nov 2018]. ErnieApp CEO Isabella De Michelis invited to speak at IAPP Europe Data Protection Congress in Brussels on 28 November 2018. She will participate to the “Pay to Pry – Will a Price Tag Disincentivise Excessive Data Use?” session moderated by Sophie in ‘t Veld, MEP, Chair, European Parliament’s […]