Jan 7 2019 | We at ErnieApp we call on digital companies to become fully open and transparent toward consumers privacy as we see it as a new powerful conversational marketing proposition. Consumers will reward those companies (with contextual data) if companies do not hide or artificially make complex how privacy is implemented on their […]
Jan 7 2019 | Can Facebook be considered responsible to have opened the privacy Pandora’s box? Read full article on AdExchanger and available here.
International Product Safety Week 2018
It’s time big tech companies start being vocal on trends they don’t support. We praise Microsoft for having started joining a camp made still of too few companies. We share in particular their views around these two principles: “Ensuring notice” whereby “The law should require that entities that use facial recognition to identify consumers place […]
We are very proud to have been invited by MeP Sophie in’t Veld to speak on Privacy Panel @IAPP 2018 in Brussels last November 28, 2018. We praised the discussion and the interaction with the distinguished audience. Clearly the notion of upstream data valuation (which we preconize under RTM approach) is challenged by years of […]
We are seeing industry consolidation also in the niche market of ad-block mitigation solution. This can mean only one thing. Ad-block is and remains a big problem which is continuing affecting the industry as a whole but digital publishers and advertisers in particular. “Blockthrough has acquired PageFair. Together, the combined company is the clear leader […]
PRESS RELEASE | ErnieApp | Dublin [19 Nov 2018]. ErnieApp CEO Isabella De Michelis invited to speak at IAPP Europe Data Protection Congress in Brussels on 28 November 2018. She will participate to the “Pay to Pry – Will a Price Tag Disincentivise Excessive Data Use?” session moderated by Sophie in ‘t Veld, MEP, Chair, European Parliament’s […]
PRESS RELEASE | ErnieApp | Dublin [14 Nov 2018]. ErnieApp CEO Isabella de Michelis invited to speak at International Product Safety Week 12-14 Nov 2018, in Brussels, “It’s smart: but is it safe?”, a 2 days joint conference promoted by the European Commission and the OECD to discuss forms and desirability of new safety regulation […]