right to monetize

What is the Value of Consumer Data in Today’s Digital Economy?

Posted Posted in Highlights, Internet Economics, Media

Federico Tomasello interviews Isabella De Michelis, the CEO and founder of Ernieapp who has coined the notion of “Right to Monetize” and launched the Privacy Knowledge Manager app, a mobile technology which user can use to start measuring their digital value and control it.  Ascolta “What is the Value of Consumer Data in Today’s Digital […]

ErnieApp explained to the retail banks as a digital marketing tool of the future.

Posted Posted in Economics, Highlights, Internet Economics

“Il tema più caldo nel rapporto tra marketing e algoritmi è però quello della profilazione. Dalla fine del 2023 Google eliminerà i cookie di terza parte da Chrome, il sistema che consente ai siti di offrire agli utenti esperienze sartoriali, memorizzando le informazioni su di loro. Un annuncio che ha scosso il mondo dei pubblicitari, […]

Stoncature

What is the Value of Consumer Data in Today’s Digital Economy?

Posted Posted in Economics, Highlights, Internet Economics

User’s generated data are the source of a growing amount of wealth that appears to be more and more unequally distributed and monopolized by few Big Tech multinationals. The third episode of the Podcast series “From industrial to digital citizenship” explores how the value-added produced by digital users could be measured in view of enforcing […]

ErnieApp Decoding Organizational DNA | Accenture

Posted Posted in Internet Economics, Privacy

Not a surprise that the industry starts looking into employment/workforce generated data as potentially triggering great value and reusability/monetization opportunities. Fortunately, the Accenture study preconizes for a successful data model relying on workforce generated data the expressed consent rule and the set up of a transparent gain participation scheme for employees. We @ErnieApp share such vision and […]

Amazon reveals how many Alexa devices have been sold: 100 million

Posted Posted in Economics, Internet Economics

Jan 7, 2019 | With Amazon revealing how many Alexa devices have been sold (100 million) by Dec 31 2018, it shows how the competition race between Amazon and Google is heating up around voice-enabled assistant devices. Indeed consumers are showing appetite for these news elegant and stylish “smart” devices but are they conscious of the […]

In-Network AdBlock Detection Technique Presented by ErnieApp @ IEEE CAMAD 2018

Posted Posted in Highlights, Internet Economics

ErnieApp has presented to the IEEE International Workshop on Computer-Aided Modeling Analysis and Design of Communication Links and Networks a novel in-network adblock detection technique based on Machine Learning. The rise of adblockers is creating lots of concerns to the online content publishing industry, as it severely affects the possibility to offer free-content to end-users […]